No purchase necessary. One (1) final spot available. Open to U.S.-based bartending and beverage industry professionals only. Void where prohibited.

The Award. One (1) winner will receive a three-night stay (July 20–23, 2025) at the Humano Tequila hosted property in New Orleans, Louisiana, during Tales of the Cocktail. The award includes accommodation and curated brand experiences (happy hours, hosted dinners, and brand activations). Airfare, transportation, per diem, festival badges, and all other personal expenses are not included and remain the sole responsibility of the winner.

Eligibility. Open to bartenders and beverage industry professionals aged 21 or older residing in the United States. Employees and immediate family members of Profitable Brands LLC are not eligible.

How to Enter. Submit a complete entry including: your full name, city, bar/establishment, email, phone number, cocktail recipe and specs, cocktail description, a photo of the cocktail, and a photo of the cocktail featured at your bar (chalkboard, menu, print, or similar). Incomplete entries will not be considered.

Submission Requirements. The submitted cocktail must (a) include Humano Tequila as the primary spirit — using any of our four expressions: Blanco, Reposado, Añejo, or Joven — (b) be an original creation that best captures the essence of what it means to unplug, reset, and recharge, and (c) be featured at your bar in some capacity at the time of submission (chalkboard, menu, print, or similar).

Selection. The winner will be selected by Profitable Brands LLC based on creativity, storytelling, and alignment with the Humano brand. The winner will be notified via email and/or text on or around June 26, 2025. The winner must confirm acceptance within 24 hours of notification or the award will be forfeited and an alternate winner may be selected.

Submission Rights. By submitting an entry, you grant Profitable Brands LLC a non-exclusive, perpetual, royalty-free license to use your submitted recipe, cocktail name, description, and photographs for promotional, commercial, editorial, and social media purposes. You confirm the submission is your original work.

Availability. By submitting this form, you confirm you are available to travel and be present July 20–23, 2025.

Content & Likeness. A brand photographer and/or videographer will be present at the Event. All content captured by the brand’s creative team is the exclusive property of Profitable Brands LLC and may be used for commercial and promotional purposes. If you share content from the Event on your own channels, you agree to include a clear sponsorship disclosure (e.g., #ad #HumanoRetreat) as required by FTC guidelines.

Limitation of Liability. Profitable Brands LLC is not responsible for travel delays or cancellations, personal injury, loss of personal belongings, or any costs not expressly included in the Award. Participants are responsible for any property damage caused by their own negligence or misconduct, up to USD $500 per incident.

Professional Capacity. This promotion is directed exclusively at beverage industry professionals. Participation does not constitute a retail consumer relationship and no purchase is required or implied.

Governing Law. This promotion is governed by the laws of the State of Texas. Any disputes shall be resolved by binding arbitration in San Antonio, Texas.

Sponsor. Profitable Brands LLC, 84 NE 410 Loop, Suite 291, San Antonio, TX 78216.